Verizon wants you to give up Web privacy—in exchange for movie tickets
Verizon Wireless is offering a new rewards program that requires opting in to another Verizon program that shares customers’ Web browsing history with “vendors and partners.”
The new program is called Verizon Up, a replacement for the similar Smart Rewards program, and it lets customers earn a credit for every $300 they spend on Verizon Wireless products and services. Credits can be used to claim rewards such as “streaming subscriptions, movie tickets, and discounts on device upgrades.”
In order to enroll in Verizon Up, customers must also agree to enroll in Verizon Selects, a targeted advertising program that shares one’s Internet and app usage history with other companies.